Welcome to RENTALYA

Welcome to RENTALYA
If you have ever walked into a party and asked yourself “Where did she get that?!” you are not alone. We have spoken with countless women about their fashion choices and so many repeat this quote to us over and over again. What else did we find out? That this moment of wonder, of awe, at someone else’s outfit happens even more frequently when it comes to South Asian attire. 
You would think that with smartphones, Instagram, tagging, and whatever else we do to stay connected, finding fashionable, high quality South Asian clothing would not be a problem. And yet it absolutely is. 
With no easy way to shop for or even store the outfits, no wonder we heard a loud and clear need for change! 
We are RENTALYA and we are staging a South Asian fashion intervention. 
With RENTALYA, you can rent the latest designer styles for a fraction of the price. Your outfits are shipped to you cleaned, steamed, and ready-to-wear. 
No more spending your entire budget on an outfit you will wear once. No more storing your clothes at your parents’ house, even after you get married.
No more wondering,“Where did she get that?!” Instead you’ll be saying, “Thanks, it’s rented.”
This is just the beginning. Our mission is to make South Asian fashion accessible and affordable to all.
This blog is meant to help all of us achieve this mission as one community. We’ll be sharing fashion guides, trends, wedding stories, designer profiles, sustainability tips, Q&As with real brides, and so much more. 
Thank you for so much for reading and joining us in our South Asian fashion intervention!

- Nisha Balwani & Lauren Whitehead

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